Academy of Management

By Daniel Butcher

Despite being dyslexic, Richard Branson co-founded Virgin Group in 1970 and eventually became a billionaire, British knight, and celebrity. He has speculated that his dyslexia was actually an asset by forcing him to think in less conventional ways when brainstorming, as well as launching and running businesses.

Academy of Management Scholar Dean Shepherd of the University of Notre Dame said that research by him and his colleagues shows that more “metacognitive” entrepreneurs are, the more adaptable they are and the more likely they are to pivot, ultimately achieving better results. Metacognition is about understanding how your own brain makes sense of the world, how your learn, and how you solve problems.

“Branson, who founded the Virgin Group, has dyslexia, and in an interview he was saying it was because of that dyslexia that he had to learn how to think in a different, more deliberative way, rather than rely on intuition,” Shepherd said. “He attributes his success as an entrepreneur to his dyslexia, because he engages in metacognition, thinking about the way that we think about things—we often just make decisions based on intuition.

“We don’t think about things; we just make an automatic decision, and sometimes our intuition is right, but sometimes it can be wrong, and if we’re not thinking about it, we don’t question it,” he said. “And with dyslexia, he learned these learning skills, which made him more metacognitive, so he thought more about the way that he thinks about things.”

Research on primary schools found that children who are taught metacognitive skills perform significantly better in reading and mathematics. Those metacognitive skills can be applied to entrepreneurship and leadership as well.

“Rather than just assuming that they’ll figure it out intuitively, practitioners of metacognition ask themselves four questions: ‘What is the problem really asking? What are we really facing here? How is this similar to something that we’ve faced in the past? And how is it different from what we’ve faced in the past?’” Shepherd said. “It stops us from doing this automatic thinking, then we say, ‘What’s the best way to approach this problem? What are the different ways that we can approach this situation?’ and choose one.

“As we’re engaged in that, we stop ourselves to reflect and we say, ‘How am I doing? Am I heading in the right direction?’” he said. “When you use metacognition, you interrupt your intuition at different periods just to remind yourself to be a little bit more deliberative in the way that you think now.”

Intuition is important, Shepherd stressed. It’s an effective way to make quick decisions that is especially effective when it’s based on expertise. But problems arise for those who never question that intuitive decision-making process.

“There are some people who rarely question those assumptions based on intuition, but as we engage in metacognition, we start to question them,” Shepherd said. “And when you have dyslexia, it forces you to have that sort of thinking discipline in order to be more deliberative in the way that you think.

“That’s my that was my interpretation of Branson’s statement,” he said. “While I’m not sure if he would necessarily agree with all of that, he did say that it forced him to be more disciplined in the way he thinks.”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

    View all posts
Click here for sharing