Academy of Management

By Daniel Butcher

Even at organizations that have made strides in adding women and people of color to their governing boards, tokenism is all too common. Diverse board members can’t make a difference if their longer-tenured colleagues routinely disregard their suggestions.

Academy of Management Scholar Kris Byron of Georgia State University said that female board members and those representing an ethnic or racial minority are often sidelined, technically part of the board but to whom the other directors or trustees don’t really listen.

Byron and research colleague Corinne Post of Villanova published an article on this topic in Academy of Management Journal.

“There’s this idea that you just add women and stir and that’s enough, but that’s not enough,” Byron said. “If we’re saying that the ways in which a woman might add value is that she might have different perspectives or a different lens through which to look at an issue, or she might have information or knowledge or experience that maybe some of her male colleagues don’t have.

“That knowledge, experience, and perspectives mean nothing—they’re not going to have any effect—if people aren’t willing to acknowledge the usefulness of that perspective or knowledge or experience,” she said. “There’s probably lots of other things that are important to whether or not the woman on the board is a token, or whether or not there’s some kind of critical mass of female directors on the board.

“Do people think, ‘Oh, she’s just there on the board because we had to fill this quota—she wasn’t the best person to serve in this role; she’s just here for window dressing to make us look good.’”

Diversity is hollow if it isn’t accompanied by equity, inclusion, and fostering a sense of belonging among members of marginalized and minority groups. Actually listening to female board members’ ideas and suggestions and enacting the best of them are crucial for them to have a chance to improve an organization’s leadership.

“There has to be this real belief among the other board directors that these women, that all of the directors, have some value-add, and that isn’t a given,” Byron said. “So that’s what it means that you can’t just add women and stir.

“There has to be some other things that are in place in order for women to have a positive impact on an organization, especially on something that’s so distal or downstream like firm performance,” she said. “Board directors largely have an indirect effect on organizational performance.”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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