Academy of Management

By Daniel Butcher

Most people seem confident in their ability to get their point across in emails. Few realize that writing an email is actually a minefield, and common errors can blow up in the sender’s face.

Academy of Management Scholar Kris Byron of Georgia State University said it’s important to remember your audience, especially if you’re trying to be funny or ironic. She published a research article on this topic in Academy of Management Review.

“I would hope that the people who I communicate with the most know I’m a sarcastic person; I joke around a lot, but I still try to make sure that there’s little ways indicating that,” Byron said. “If I am joking around, I’ll try to make sure they know; I might even just say, ‘Of course, I’m just joking,’ or I’ll add a smiley face or another emoji just to make sure that people know that I’m joking it or being sarcastic.

Including humor, irony, or sarcasm in an email can be risky, especially for work-related messages. Depending on the stakes and how well you know the recipient, it may not be worth the risk of being misunderstood and potentially offending that person.

“If you don’t know a person really well and you’re sending them an email, then usually I would not even try to be sarcastic or funny, just because they don’t know you, and they don’t have a way to tell from your facial expression or tone of voice if you’re joking,” Byron said. “They don’t have the context or knowledge about you—they lack sufficient personalized information about you to know how to interpret it, and they might not appreciate your sense of humor.

“I get it: Everyone is not everyone else’s cup of tea, so you have to proceed with caution when making a joke or using sarcasm,” she said. “I do think that you want to be careful—if you don’t know someone, I would not try to attempt humor generally.

“That’s the big takeaway: Know your audience.”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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