Academy of Management

Achieving Strategic Goals Requires Data

By Daniel Butcher

Setting strategic goals for improving everything from an organization’s financial performance and pay structure to its employee retention and diversity is an important process. That said, it’s crucial for leaders to follow through by ensuring that relevant data is collected, shared, and analyzed to create a plan with specific steps for achieving those goals. That’s much more difficult.

Academy of Management Scholar Quinetta Roberson of Michigan State University said that she has collected data on the connection between diversity practices and organizational performance.

“In a survey of human-resources executives, we asked about approximately 35 different diversity practices, and the ones that mattered most were having DEI goals and responsibility structures, but then, surprisingly, using the goals,” Roberson said. “We did not know that those would be separate in our analyses, but HR leaders who responded to our survey saw that there was a separate step of actually tracking goal performance.

“There were a lot of organizations who said, ‘Yeah, we’ve got goals,’ but they did not use the goals at all in their strategic-planning or operations,” she said. “Some of them didn’t even collect the data, while others collected the data but didn’t even use it.”

Over the past half decade, there has been an uptick in businesses talking about data and analytics, including descriptive, diagnostic, predictive, and prescriptive analytics. The key is how leaders glean actionable insights and takeaways from analyzing data and put a plan in place to achieve strategic objectives.

“A best practice is using the data that you have in your organization to inform your actions, and that’s done in finance, operations, and the supply-chain space,” Roberson said. “There are so many other business spaces utilizing data and analytics—why aren’t we doing this in the diversity space?

“We have these data that tell us what people’s experiences and behaviors in the workplace are, as well as their attitudes to their employer,” she said. “And it’s a missed opportunity if we don’t use them to inform how to change things for the better or double down on the things that are really working well.”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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