Academy of Management

AI Is Transforming Departments—Including HR

By Daniel Butcher

As artificial intelligence rapidly transforms businesses, generative AI’s text and multimedia features are exploding in popularity. Critics predict it will be a job killer, while proponents say it boosts productivity, making time for higher-level strategic thinking. Love it or hate it, though, AI will continue to become more integrated into roles and workflows. One example is using AI as a human resource management assistant.

That’s according to Academy of Management Scholar Herman Aguinis of the George Washington University School of Business, who said that anything we say about AI today might become obsolete in even a few days.

“Much like when the internet started, some people said, ‘It’s a fad,’ but no, it didn’t go away, and AI is not going away—it will continue to evolve,” Aguinis said. “It’s a new technology, and we have to embrace it and learn how to use it.

“I do not believe that AI will replace all jobs, but it will replace some jobs, so the key issue that we need to think about as knowledge workers is, ‘How can I use AI to improve my performance? How can I use this tool to improve my game?’” he said. “That is for strategic issues, but also operational issues.”

The prompt is critical

“The success of generative AI hinges on how you ask the questions in a specific context, so if you have a lot of prior knowledge, you can ask a much better question that will result in a much better answer,” Aguinis said. “If you’re an educated, well-informed HR professional, you will be able to create better prompts, which will lead to much better results in the information you get from generative AI.”

Working with AI

“Our goal is to learn how to use AI to improve our jobs and do our work faster, more efficiently,” Aguinis said. “If you’re a researcher, you can use it to do some proofreading, or you can upload a research report or a scientific article and then ask ChatGPT to give you a summary of some takeaways.

“If you’re a manager, who has time to read very technical scientific articles?” he said. “Many of the scholarly articles that we publish, aren’t really engaging for managers—they have a lot of statistics in them.

“So as a manager, you can actually grab a PDF of a management article published in a scientific journal, upload it to ChatGPT, and ask, ‘What are three or four actionable, practical takeaways that I can use from this article in my job of Chief HR Officer,” or CFO, or CEO? Or ‘What can I learn from this article that I can use to do XYZ?’”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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