Academy of Management

Diversity Programs Face Both Bad-Faith and Legitimate Criticism

By Daniel Butcher

Bad-faith attacks on diversity, equity, and inclusion (DEI) using broad-brush arguments can obscure the importance of educating employees about such topics. However, thoughtful constructive criticism of specific DEI initiatives can be productive in spurring improvements, according to Academy of Management Scholar Quinetta Roberson of Michigan State University.

DEI trainers should be open to feedback, even if it’s negative, as long as it adds value for trainees, she said.

“If people want to debate about the effectiveness of a program, let’s say about diversity training, and someone says, ‘I actually think that diversity training is ineffective,’ well, you know what, we’ve got a lot of data that suggests that,” Roberson said. “And so let’s talk about why it’s ineffective and how that can be changed.

“Some people will say, ‘I don’t know why we have a DEI initiative in my company’—sometimes that’s because they see no outcomes of it or impact from it,” she said. “And that may be because their organization has a very surface-level, reputational perspective on DEI rather than a more substantive approach.

“I would I enjoy having those conversations and debates about specific aspects of DEI where it’s more evidence-based or, if it’s with a scholar, more theoretical.”

Unfounded criticism of DEI often comes from individuals who don’t understand the specifics of what those three terms actually mean.

“There is an assumption that diversity is not a science and that everybody can do it, everybody can study it, and it’s the hot thing to do,” Roberson said. “They equate it to critical race theory, which actually does not even show up in our DEI literature.

“So all of these DEI opponents are grasping to make an opinionated point rather than an evidence-based point,” she said. “And so I’ve tried to limit my discussions to those that are evidence-based and researched and founded on something rather than opinion and attitude.”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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