Academy of Management

The Important Steps Before Launching Diversity Programs

By Daniel Butcher

Before launching a diversity, equity, and inclusion (DEI) program, a best practice is for leaders to discuss the effects that they’d like for their organization’s initiatives to have. Leadership teams that articulate specific objectives for DEI programs typically achieve better results, and making sufficient investments into the programs is another key to success, according to Academy of Management Scholar Quinetta Roberson of Michigan State University.

Roberson said that when she works with companies as a DEI consultant, her first question is: “After we’re done working together, what’s the end state? What do you want this organization to look like?” She says that an important first step is putting specific goals into place.

“In order to get to that desired end state, if leaders want people to feel a greater sense of belonging in the organization, or if they want everybody to be more engaged and more productive, think about what that means for diversity,” Roberson said. “I actually like to say, ‘It’s not a diversity story; it’s really a people story—it’s an employee story.’

“Leaders should ask themselves, ‘How do we make our employees better? How do we help them to be the best that they can be?’ and then thinking about what diversity’s role in that is,” she said.

A best practice is for organizations to conduct regular employee surveys and leaders, to inform the objective-setting process.

“If they find that there’s different levels of engagement across different groups, the response might be to create a more consistent engagement experience as an objective, or maybe they find that their turnover is higher than normal, one of the goals might be to lower attrition and increase retention,” Roberson said. “Once we figure out where leadership wants to go, we can figure out how to get there and start talking about specific DEI practices.

“I encourage leaders to think about that end state—what are the goals, and then, what are they willing to do to achieve them?” she said. “What’s the resourcing, infrastructure, or scaffolding that they’re really willing to put in place?”

Many small-to-medium-sized organizations’ leaders have told Roberson that they don’t have staff with the expertise to lead a DEI program and claim that they don’t have the budget to hire anyone.

“I’ve had some small organizations say, ‘We don’t really have the person-power to do this—we would love to do more in the area of DEI but we can’t hire a chief diversity officer,’” Roberson said. “I haven’t seen anything yet that says you have to have a chief diversity officer, but you do have to have some responsibility structure, be it a diversity council, task force, or somebody who keeps eyes on it to make sure that it’s moving in the right direction and being implemented and activated properly.

“An organization might have very lofty goals, and its leaders may say, ‘We want to change the world, but we’re only willing to give it $5,’ then that’s not going to work,” she said. “And so that’s where the conversation becomes how to do that within the organization’s budget constraints.”

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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