Academy of Management

By Daniel Butcher

Mindfulness—attention and awareness of experiences in the present moment—certainly has its benefits, but mindlessness—a mental state characterized by thoughts that are disconnected from the situation at hand—is an overlooked source of creativity and innovation. Sometimes stepping away from your desk and going for a walk or a jog while letting your mind wander is the best way to come up with a solution to a problem.

Academy of Management Scholar Abbie Shipp of Texas Christian University, who coauthored an Academy of Management Annals article on that topic with Karen Jansen of North Carolina State University, said that mindlessness is underrated.

“There’s a real big push right now for mindfulness, and I’m a huge proponent of it—I have a mindfulness meditation practice myself,” Shipp said. “But we also know that mindlessness, letting your brain wander, that’s the source of creativity.

“The way in which we perceive time matters for how we manage it—we should be able to manage time and get the most out of it,” she said. “We can miss opportunities for just sitting, thinking, and daydreaming that really result in innovation.”

A sample of Shipp’s AOM research findings:

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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