Academy of Management

By Daniel Butcher

Here’s a hard truth: Most people aren’t as good at writing emails as they think they are. Humor gets lost or misinterpreted, and emails intended to be positive typically come off as neutral, while messages intended to be neutral often come off as negative. Email recipients often interpret constructive criticism as more disparaging and hurtful than the sender intended.

Academy of Management Scholar Kris Byron of Georgia State University said that the main problem is that people are overconfident in their ability to craft a written message that conveys exactly what they intend. She published a research article on this topic in Academy of Management Review.

“Before hitting send on an email, people might want to pause and ask themselves, ‘What am I trying to say?’ because most forget that there’s a strong possibility that their message could be interpreted more negatively than they intend,” Byron said. “That’s really the most likely error.

“We don’t know how other people will interpret what we write—when we’re typing, we can hear our own voice in our head,” she said. “We can hear the way we’d say it, so we know what our own tone is, but once someone gets that message, they don’t hear that same thing.

“There’s just this real disconnect, which means that people can misperceive them.”

A common email mistake to avoid

A common email pitfall is to be too task-focused, Byron said. Cutting to the chase—“Just the facts, ma’am”—can come off as terse to the point of being rude.

“This is just generally how I am—when I’m working, a lot of times, I’m just trying to get my work done,” Byron said. “I used to have to go back and add the pleasantries to the top and bottom of my emails, but usually when I write an email now, it’s something I do—it’s a habit.

“In almost every email that I send, I include, ‘Is everything going all right?’ or something like that; ‘I hope you’re doing well,’” she said. “That’s the big thing—people are so task-focused that they just immediately jump into work, and that’s good to a certain extent.

“We should be staying on task at work, and, yes, you need to get work done, but also it’s really important to maintain strong, positive, good relationships with people, and the way work gets done is relationally.”

Especially when delivering criticism via email, even if it’s intended to be constructive, Byron said that it’s a good idea to take a step back and think, How can I soften this up a little bit?

“This is not a big ask to just write a pleasantry or compliment or two, even if it’s just something that’s a little trite or cliché, for example, ‘Happy New Year!’ or ‘Hope you’re doing well,’ something little to make your email not be quite so harsh-seeming to the person who receives it,” she said.

Author

  • Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications’s InvestmentNews and Crain’s Wealth, eFinancialCareers, and Arizent’s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor’s degree from the University of Colorado Boulder and his master’s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.

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